I have been DJ’ing since 1980 and doing weddings since 1982. After years and years of being the “diamond in the rough”, that part time DJ hobbyist who really cared about your event and did not charge too much, I decided in 2003 that my part time business needed to become full time… I was doing about 50 events myself per year and having 2 other gentleman do about 25 each per year. Things took off great, but we were still not getting where I wanted to be… I want to be “THE DJ” in our market…

It took us 3 years, but we now are “THE DJ” in our market of over 300 companies. There are some other great companies and to be fair there are probably 2 or 3 other companies looked upon at the same level What turned it around for us…. EDUCATION! Yeah, I know what I was doing and thought I was great. I started networking with other DJ’s via WEDJ, ADJA, and NAME. It was through NAME and WEDJ that I ran into Robb Smith, founder of the FAME DJ School. At a beginner’s level I sat and took Robb’s DJ Certification Course and while it was a great refresher on many things, I picked up a TON of fresh ideas and approaches, a myriad of extra interactive activities to do with the crowd and a different viewpoint on approaching my business. I then took the FAST Sales Training Course and although I was closing about 75% of my meetings I began getting larger fees, booking more events and closing more like 85%-90% of my meetings.

I now use his training course to teach all of our DJ’s and all are required to pass the course to do events on their own. Even the veterans have picked up some great new skills. Since we started this program we have also used ADJA training and meetings, NAME training seminars, Mobile Beat conferences, and a lot of other video series training. Out of all of these, the most effective and influential has been the FAME training.

Since 2001, our business has grown by 1000%. Yes, you read that correctly.. I have 10 X the business I had 5 years ago… In the last 2 years we have doubled. I give credit to hard work and education, but mainly to the FAME DJ Training series.

We have just received an award from Arizona Bride Magazine. They polled over 1000 brides in Arizona and we were voted Best DJ Service in Arizona and even better… We won the “Top of the Tiara” award as the BEST WEDDING VENDOR IN ARIZONA. THANK YOU ROBB SMITH and FAME! I am now becoming a certified instructor for FAME. Why? I absolutely believe in this product and my business is an example of what it can do for anyone willing to work to better their performance or their business!

If you want to invest money in your greatest tool as a DJ. Get some quality education… everyone has a cool CD player and kickin’ speakers. It is the DJ running the equipment and more importantly the event that makes the difference!

Eric Godfrey
Business Manager
Starz Entertainment